About Pure Reef
Pure Reef has operated in Alpharetta since 1986, making it one of the longest-running independent aquarium businesses in the Atlanta metro. Unlike most local shops that split their floor between freshwater and marine tanks, Pure Reef sells saltwater exclusively, stocking everything from soft corals to demanding SPS species alongside marine fish and reef-specific equipment. The shop keeps a bank of display tanks set up in different reef styles so customers can see how a system actually looks running, rather than judging livestock in bare holding tanks. Staff are frequently singled out in reviews for taking time with beginners rather than pushing a sale, and the business has picked up a Best of Georgia nomination from the Georgia Business Journal. Beyond retail, Pure Reef offers maintenance contracts and one-on-one consultations for hobbyists designing a new system from scratch. Nearly four decades in the same narrow niche, in a hobby where saltwater-only shops routinely fold within a few years, says something about how the store is run.
Specialties
- Saltwater/reef only
- Live coral
- Marine fish
- Reef equipment
- Aquarium maintenance
Visit
- Address
- 12900-B Hwy 9 North, Alpharetta, GA 30004
- Phone
- (770) 754-7971
- Website
- purereef.net/